Want happier customers? Focus on happy endings.
Have you ever had a small negative moment at the end of an otherwise pleasurable experience, ruin the whole thing? Turns out, how we remember an experience can be significantly impacted by how it ends. This really matters because all future decisions are made on the expectation of future memories.
Nobel Laureate and behavioural economist Daniel Kahneman presents some of his latest research at the 2010 TED conference.
Key Points:
- Big difference between experiential and remembered happiness
- Memories are defined by; changes, significant moments and endings
- The remembering self makes all future decisions
- We don't chose between experiences - we chose between memories of experiences
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