How to go from zero to a million users in a year
I love this presentation from founders @drewhouston (dropbox) and @asmith (xobni) where they share their lessons learned about creating products that people want, attracting customers and turning a profit.
Key points:
- Make something people want
- Learn early, learn often - note this is not the same as fail often
- There are lots of tools to help test in market for cheap
- Start small to learn and iterate
- Build real relationships with people who can help you
- Give people reasons to share - maybe even have some fun
- Spend a lot of time on making things simpler - this helps massively with conversions
- You don't have to educate all in one go - spread it out
- Metrics will help you understand where you're succeeding - do more of that
- Profit comes when you deliver something of perceived value to your customers
And just like these Gnomes, it's so easy to miss out one of the steps ...
