Fun packaging
How fun would it be to receive a package secured like this?
How fun would it be to receive a package secured like this?
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If you look at the total channel video views, it's an impressive 55 Million - particularly because there was nothing passive about their consumption.
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As part of my work with South African Tourism in Australia, I started talking to people about telling a different type of story - not your usual destination reviews. A friend put me onto this project where a couple of mates have started documenting their conversations with all the different types of cyclists they encounter in their travels.
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First a cleaner, tighter logo - now this - Google suddenly seems to really care about how the web looks. This will make a huge difference to how usable web sites are - a very simple way to gain fine control over what fonts are on your page - without resorting to images. There are some pretty nice free fonts on offer too.
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Google has recently introduced something that I think is huge - drag and drop functionality into the browser. No longer to do you have so scratch around a confusing file system for that picture you want to attach in an email. You can actually simply drag and drop directly from the application. I can't wait for this to permeate Google's other platforms such as docs and sites - finally we can focus on sharing information rather than clunky filenames.
Currently this is only available natively with Google Chrome or Firefox 3.6 - it is done using HTML5.
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Have you ever had a small negative moment at the end of an otherwise pleasurable experience, ruin the whole thing? Turns out, how we remember an experience can be significantly impacted by how it ends. This really matters because all future decisions are made on the expectation of future memories.
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I often talk to my clients about how they hope to affect the world around them - what they are going to stand for beyond their products and services - something others can get behind and support. Here's a terrifically entertaining video and accompanying commentary about how to nurture your early supporters from Derek Shivers who got to present it at TED.
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