Fun packaging
How fun would it be to receive a package secured like this?
If you have a cool product to ship inside the box, why would you not use this tape?
Order it directly from the clever couple who created it by emailing info@mmiinn.com
Sharing useful stories
Web and Social Media Advisor. I help clients create useful content for their customers that is findable and shareable.
Chapter 1: How we raised over $18K to write a book
About 30 days ago, I happened to see Bud Caddell tweet about wanting to write a book about marketing in this brave new social media world but he wasn't sure any publisher would take it on. Bud is a prolific thinker and writer and I'm a bit of a fan of his Fan Economy presentation - it has contributed to a few strategies I've put forward to clients.
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The Old Spice campaign is clever but it's not viral!
The third installation of Old Spice's ads featuring the impossibly charismatic Isaiah Mustafa was a little unexpected. Isaiah and the creative team have been rather busy of late - listening, researching and responding in very personal and meaningful ways to people who have mentioned the first two ads across all types of media. Currently I count 118 video responses on the YouTube channel - to people ranging from Ellen DeGeneres (33,000 views) to Perez Hilton (61,700) to Kevin Rose (61,600) to dozens of every day people who average 300 views. Note: these numbers tripled in the 2 hours since I started this post.
If you look at the total channel video views, it's an impressive 55 Million - particularly because there was nothing passive about their consumption.
Filed under //
video
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Bicycle Portraits Project
As part of my work with South African Tourism in Australia, I started talking to people about telling a different type of story - not your usual destination reviews. A friend put me onto this project where a couple of mates have started documenting their conversations with all the different types of cyclists they encounter in their travels.
The idea is to create a gorgeous book ...
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How to go from zero to a million users in a year
I love this presentation from founders @drewhouston (dropbox) and @asmith (xobni) where they share their lessons learned about creating products that people want, attracting customers and turning a profit.
Key points:
- Make something people want
- Learn early, learn often - note this is not the same as fail often
- There are lots of tools to help test in market for cheap
- Start small to learn and iterate
Filed under //
startup
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Google doing its part to beautify the web with a Font API
First a cleaner, tighter logo - now this - Google suddenly seems to really care about how the web looks. This will make a huge difference to how usable web sites are - a very simple way to gain fine control over what fonts are on your page - without resorting to images. There are some pretty nice free fonts on offer too.
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Google introduces drag and drop to Gmail
Google has recently introduced something that I think is huge - drag and drop functionality into the browser. No longer to do you have so scratch around a confusing file system for that picture you want to attach in an email. You can actually simply drag and drop directly from the application. I can't wait for this to permeate Google's other platforms such as docs and sites - finally we can focus on sharing information rather than clunky filenames.
Currently this is only available natively with Google Chrome or Firefox 3.6 - it is done using HTML5.
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Want happier customers? Focus on happy endings.
Have you ever had a small negative moment at the end of an otherwise pleasurable experience, ruin the whole thing? Turns out, how we remember an experience can be significantly impacted by how it ends. This really matters because all future decisions are made on the expectation of future memories.
Nobel Laureate and behavioural economist Daniel Kahneman presents some of his latest research at the 2010 TED conference.
Key Points:
- Big difference between experiential and remembered happiness
- Memories are defined by; changes, significant moments and endings
- The remembering self makes all future decisions
- We don't chose between experiences - we chose between memories of experiences
Filed under //
Inspiration
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Starting a movement
I often talk to my clients about how they hope to affect the world around them - what they are going to stand for beyond their products and services - something others can get behind and support. Here's a terrifically entertaining video and accompanying commentary about how to nurture your early supporters from Derek Shivers who got to present it at TED.
Filed under //
Inspiration
Leadership
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